packaging for delivery

You may be surprised at how much of a difference it makes to your customers when they receive a product that is nicely packaged, free from damage and well presented.

The truth is, the packaging is the first thing your customer will see when they receive their newly bought product, and first impressions are vital to get right.

If your customers have a positive experience when opening their delivery, they’re more likely to purchase from you again and have a good impression of your brand. Not only that, but they’re also more likely to recommend your brand to others.

But how exactly do you create a good experience through your product packaging? Don’t worry, we’ve put together a few tips to help guide you in the right direction:

ecommerce packaging

Ease of Use

We’ve all had those nightmare packages that are a struggle to open. You may not think twice about it, but if your customer has trouble opening their package, they may already be in a bad mood before they’ve even got to the good part!

Boxes that have easy peel-and-seal closures, where the customer only has to tear a strip (think smaller Amazon deliveries) are extremely easy to open. The box is self-sealing, so there is no need for unsightly packing tape, so not only are they easy to open, but they’re easier on the eye too.

In the event that a customer needs to return their package, you can also make it easy for them to recycle the original packaging by including another seal strip inside the lid. Keep your customers happy whilst also doing your part for the environment – it’s a win win!

Damage Free

No customer wants to receive damaged goods, and even if it is just the box that’s worn and torn it can still result in dissatisfied customers.

Be sure to choose packaging that is fit for purpose and include necessary padding and infill (but not too much!). Packages that are overflowing or bulging aren’t very good to look at either, and they can break or burst open in transit.

You will also want to utilise a fulfilment service that takes pride and care in their work. Experienced pick-and-pack personnel will do their utmost to ensure that goods aren’t damaged before they’ve been packaged and that the items are packaged and loaded carefully to avoid unnecessary wear and tear.

Personalisation

Branded packaging can increase positive customer feedback by up to 64%. You’d be surprised by how little personalised and branded packaging is utilised, resulting in missed feedback opportunities and an experience that doesn’t reflect the quality of the brand.

Personalisation can be implemented to suit a range of products, budgets and requirements, and is entirely down to the experience you want to create and how you want to build your brand.

Customers will appreciate that added touch, even if it is branded compliment slips, tissue paper or printed packaging tape.

Another option is to add your logo to your packaging in order to build your brand recognition

 

For help with Outsourced Fulfilment complete the form below:

Catch up with our Fulfilment & Logistics News

shipping solutions

The Biggest E-commerce Shipping Mistakes

Read more to find out why it is important to avoid The Biggest E-commerce Shipping Mistakes made by online sellers.
ecommerce online shopping

How to make your e-commerce business stand out from your competitors

Read more to find out what e-commerce businesses can do to stand out from their competitors in 2021.
customer experience

How to Improve Your E-commerce Customer Communication Strategy

Find out how dropshipping works, how it differs from a traditional third-party logistics (3PL) provider and its pros and cons to ensure you make the right order fulfilment choice for your e-commerce business.
E-Commerce Order Fulfilment for the Small Business

How to Improve E-commerce Customer Experience

Find out how dropshipping works, how it differs from a traditional third-party logistics (3PL) provider and its pros and cons to ensure you make the right order fulfilment choice for your e-commerce business.
E-Commerce Order Fulfilment for the Small Business

The Pros and Cons of Dropshipping

Find out how dropshipping works, how it differs from a traditional third-party logistics (3PL) provider and its pros and cons to ensure you make the right order fulfilment choice for your e-commerce business.
ecommerce online shopping

How to maximise e-commerce profitability in 2021

How to maximise e-commerce profitability in 2021 - Despite the dramatic rise in online sales, maintaining profitability within e-commerce can still be a concern for business owners, particularly given the uncertainty surrounding post-Brexit trading rules and customers seeking value for money amid the pandemic.
what is pick and pack featured imagehttps://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.displaymode.co.uk%2Fprocess%2Fpick-pack%2F&psig=AOvVaw3eUas8A0WG4JLWHB_UzXyp&ust=1575105130409000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCNDf_92Jj-YCFQAAAAAdAAAAABAW

How to start an e-commerce business in 2021

How to start an e-commerce business in 2021 - With the tremendous success of e-commerce in 2020, many entrepreneurs will be considering starting an e-commerce business in 2021. Read more about how best to organise your e-commerce fulflment
ecommerce free shipping

Are Dark Stores the Answer to Post COVID-19 Retail?

As governments repeatedly order retailers to shut up shop in a bid to curb the spread of infection, the answer to post-COVID-19 retail could be in the form of dark stores. What is a dark store? A dark store is a traditional physical store that converts to a fulfilment centre not open to the public.

How will Brexit Impact e-commerce in 2021?

How will Brexit Impact e-commerce in 2021? After many months of gruelling discussions, the UK finally reached a Brexit trade deal in December 2020. With the transition period now behind us, Brexit is set to affect many aspects of UK life from travel to business.
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *