The truth is, the packaging is the first thing your customer will see when they receive their newly bought product, and first impressions are vital to get right.
If your customers have a positive experience when opening their delivery, they’re more likely to purchase from you again and have a good impression of your brand. Not only that, but they’re also more likely to recommend your brand to others.
But how exactly do you create a good experience through your product packaging? Don’t worry, we’ve put together a few tips to help guide you in the right direction:
Ease of Use
We’ve all had those nightmare packages that are a struggle to open. You may not think twice about it, but if your customer has trouble opening their package, they may already be in a bad mood before they’ve even got to the good part!
Boxes that have easy peel-and-seal closures, where the customer only has to tear a strip (think smaller Amazon deliveries) are extremely easy to open. The box is self-sealing, so there is no need for unsightly packing tape, so not only are they easy to open, but they’re easier on the eye too.
In the event that a customer needs to return their package, you can also make it easy for them to recycle the original packaging by including another seal strip inside the lid. Keep your customers happy whilst also doing your part for the environment – it’s a win win!
No customer wants to receive damaged goods, and even if it is just the box that’s worn and torn it can still result in dissatisfied customers.
Be sure to choose packaging that is fit for purpose and include necessary padding and infill (but not too much!). Packages that are overflowing or bulging aren’t very good to look at either, and they can break or burst open in transit.
You will also want to utilise a fulfilment service that takes pride and care in their work. Experienced pick-and-pack personnel will do their utmost to ensure that goods aren’t damaged before they’ve been packaged and that the items are packaged and loaded carefully to avoid unnecessary wear and tear.
Branded packaging can increase positive customer feedback by up to 64%. You’d be surprised by how little personalised and branded packaging is utilised, resulting in missed feedback opportunities and an experience that doesn’t reflect the quality of the brand.
Personalisation can be implemented to suit a range of products, budgets and requirements, and is entirely down to the experience you want to create and how you want to build your brand.
Customers will appreciate that added touch, even if it is branded compliment slips, tissue paper or printed packaging tape.
Another option is to add your logo to your packaging in order to build your brand recognition
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