Understanding Amazon Order Fulfilment
If you are selling your products through the Amazon Marketplace, you already have access to a wide audience of engaged shoppers. The next piece of the puzzle is how to fulfil the orders when they come rushing in.
Amazon typically gives you two options when it comes to order fulfilment:
1. Fulfilment by Amazon (FBA)
With FBA your stock is held at one of Amazon’s fulfilment centres, so that when someone purchases your products from the Marketplace, the team at the Amazon warehouse will pick, pack and ship the order to customers. The service in itself can be stress-free for you, as Amazon takes on all of the fulfilment work, but oftentimes your products will reach customers packaged with other items from different sellers and Amazon. This can potentially affect your repeat business and overall marketing of your brand.
2. Merchant Fulfilled Network (MFN) or Fulfilment by Merchant (FBM)
With MFN/FBM, you retain some of the control as you store your inventory yourself and manage the despatch of orders. You have the control when it comes to packaging your orders, but you also have a lot more work to do in shipping products and having sufficient storage space.