How to make your e-commerce business stand out from your competitors

,
ecommerce online shopping

E-commerce demand may be higher than ever before in 2021, but soaring popularity can lead to even greater market competition. In 2021, it’s no longer enough to produce average products with a mediocre website. E-commerce brands must desire to be market leaders to prevent being dominated by their competitors.

A saturated market can easily intimidate smaller brands that attempt to rival well-known, large businesses. However, post-COVID-19 has seen a shift in consumer behaviour, with many now open to trying new experiences. This change in consumer loyalty creates an opportunity for smaller e-commerce brands to capture attention when implementing the right strategies.

This article covers what e-commerce businesses can do to stand out from their competitors in 2022.

Observe your competition 

To beat your competition, first, you must know your competition. Observing your competitor’s website and noting what they do well and what they lack will help you to go one step further in your business. Some critical areas of observation:

  • Do they offer a greater variety of products?
  • Is their website easier to navigate?
  • Are they more active on social media?
  • Are their prices more affordable?
  • Do they offer any deals or loyalty discounts?

Assessing this information will allow you to see if your existing developments are up to standard and what new additions you could incorporate to help elevate your business.

Invest in top quality suppliers

Having an excellent website is incredibly important in e-commerce, but inefficient operations will undoubtedly lead to dissatisfied customers. Your business must invest in reliable suppliers, from manufacturers to order fulfilment providers, to prevent bottlenecks in your supply chain. One error in the supply chain can lead to an array of issues:

  • Delays in production
  • Delays in customer deliveries
  • Incorrect items sent to customers
  • Damaged products

All of the above errors ultimately lead to negative customer experiences. Ensuring that all your company operations are top quality will increase the likelihood of repeat business and customer recommendations.

Improve your customer service

A typical customer complaint regarding large businesses is that their customer service is often impersonal. This trait is a particular aspect that small businesses can leverage to surpass their competitors. Ways in which small businesses can enhance their customer service strategy:

  • Ensure all communication channels are visible on the website
  • Provide prompt yet detailed responses to customer queries
  • Offer rewards to loyal customers
  • Maintain an efficient returns and refunds policy

It’s easy for customers to feel ignored when businesses attempt to resolve their queries with generic automated responses. Small e-commerce businesses have the chance to create a more personalised customer experience, which will help set them apart from the crowd.

Offer better incentives 

Creating offers not provided by your competitors is an opportunity for your business to add greater value to customers. Small businesses are likely to see repeat customers if there is an incentive to buy from you specifically. Some reasons why customers are more likely to choose your business:

  • A discount on their next purchase
  • Free products and samples
  • Loyalty points
  • Free gift-wrapping service

Offering incentives not provided by your competitor, make your business much more attractive to customers. It makes consumers feel good when they are rewarded, increasing the likelihood that you will be favoured over your competitors.

Delight customers on social media 

Consumers often use social proof as a way to validate e-commerce brands. A strong social media presence can help businesses:

  • Improve customer communication
  • Widen their reach
  • Conduct market research

A savvier social media strategy than your competitors is an opportunity to drive customer engagement. Brands can use social media as a tool to separate themselves from the competition through consistent communication and unique content. Social media users love content that is humorous, informative and visually appealing. Creating stand-out content can be a powerful way to promote your brand whilst also providing value to your audience.

The need for e-commerce businesses to stand out from the competition has become even more challenging in 2021. Thankfully, there are many strategies that can help brands achieve this by providing additional value to their customers.

If you feel your business could benefit from an improved order fulfilment strategy, perhaps it’s time to consider outsourcing to a third-party logistics (3PL) company.

At Pointbid, we have over 50 years experience in order fulfilment and can help find the perfect solution to suit your business. To discover more, please give us a call on 0121 326 7368.

Or, contact us using the form below

 

Tell us your needs/requirements here...

2 + 1 = ?

 

Electric vehicles

New Car Market Impacted by Supply Chain Squeeze

Freight prices are forecast to increase by two to seven times high in 2023, despite prices already being at record highs. According to Freightos, the average cost of shipping a 40-ft container from Asia to Europe is...
Ukraine

Russia’s Invasion of Ukraine Impacting Supply Chains

, , , ,
Transport Tightens as Russia-Ukraine War Escalates - Military conflict between Ukraine and Russia will deliver yet another blow to global supply chains, particularly those heavily reliant on energy resources. Ukraine is the second-largest country in Europe, and the clash with Russia has already...
warehouse fulfimenthttps://www.google.com/url?sa=i&url=https%3A%2F%2Fmentfield.com%2Fservice%2Fwarehouse-fulfilment%2F&psig=AOvVaw2Zi7kozxBcehmgvzkaYOxM&ust=1575105217994000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCPi4z4eKj-YCFQAAAAAdAAAAABAj

Retail Logistics – Trends, Challenges and Tips to Improve

, , , ,
A retailer's success largely depends on the relationship between brand and consumer, with the ability to meet their expectations around fast, affordable delivery likely to enhance customer loyalty and boost conversion.
what is ecommerce shipping

Impact of Supply Chain Inflation on Consumer Prices

, , , ,
Supply chains have struggled to meet pent-up demand arising from COVID-19, and as a result, the shortages of goods and services has caused upward pressure on prices. Until kinks in the supply chain are ironed out, consumers will continue to experience elevated pricing...
Cyber Risks in the Logistics Industry

Navigating Cyber Risks in the Logistics Industry

, , ,
Many people wonder why logistics and transportation companies are targeted by hackers, especially when compared to other organisations, such as healthcare which store sensitive information that is valuable and protected by law...
ecommerce fulfilment services

E-commerce Fulfilment Services – Are They Right For You?

, , , ,
You may have heard about outsourced e-commerce fulfilment services, but you may not fully understand what it is and whether it's of any benefit to you and your business. But don't worry, take a look below where we have answered some of the most…
ecommerce online shopping

How to maximise e-commerce profitability in 2022

, , ,
How to maximise e-commerce profitability in 2021 - Despite the dramatic rise in online sales, maintaining profitability within e-commerce can still be a concern for business owners, particularly given the uncertainty surrounding post-Brexit trading rules and customers seeking value for money amid the pandemic.
warehouse fulfimenthttps://www.google.com/url?sa=i&url=https%3A%2F%2Fmentfield.com%2Fservice%2Fwarehouse-fulfilment%2F&psig=AOvVaw2Zi7kozxBcehmgvzkaYOxM&ust=1575105217994000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCPi4z4eKj-YCFQAAAAAdAAAAABAj

Benefits of Outsourcing Warehousing Operations

, , ,
Benefits of Outsourcing Warehousing Operations. For help with e-commerce fulfilment, warehousing, storage, pick and packing, call Pointbid Logistics 0121 326 7368
inventory management

What is Inventory Control? Tips and Optimisation Techniques

, ,
Tips & Techniques for Inventory Control. For help with e-commerce fulfilment, warehousing, storage, pick and packing, call Pointbid Logistics 0121 326 7368
international shipping

How to Choose the Right Shipping Carrier for Your Business

, , , ,
Read our Guide on How to Choose the Right Shipping Carrier for Your Business. For help with e-commerce fulfilment, warehousing, storage, pick and packing, call Pointbid Logistics 0121 326 7368
what is ecommerce shipping

Key Logistics and Supply Chain Trends to Expect in 2022

, , , ,
Read our Guide to Key Logistics and Supply Chain Trends to Expect in 2022. For help with e-commerce fulfilment, warehousing, storage, pick and packing, call Pointbid Logistics 0121 326 7368
packaging solutions

Guide to Reverse Logistics in Supply Chain Management

, , , ,
Read our Guide to Reverse Logistics in Supply Chain Management. For help with e-commerce fulfilment, warehousing, storage, pick and packing, call Pointbid Logistics 0121 326 7368
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.