Benefits of outsourcing order fulfilment amid COVID-19

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Fulfilment Centre Warehouse

The retail landscape has undoubtedly evolved since COVID-19 swept across the globe earlier this year. The pandemic pivoted consumer shopping habits, with many high street brands suffering as e-commerce businesses continued to thrive.

With increased consumers favouring online purchases over entering physical stores, now is an ideal time for e-commerce businesses to consider outsourcing their order fulfilment to meet consumer needs. As online demand continues to grow as a result of COVID-19, here we outline the significant benefits for e-commerce businesses and their customers when outsourcing order fulfilment.

Help meet customer expectations

With more consumers spending time at home as a result of COVID-19, e-commerce businesses have naturally seen a surge in demand for online orders. Whilst a rise in demand is hugely positive for business, it also comes with high consumer expectations.

We undoubtedly live in a fast-paced society where consumers look for immediate satisfaction, requiring their goods on their doorstep as soon as possible. This expectation is mainly due to some of the large e-commerce businesses setting a precedent when it comes to prompt deliveries.

survey conducted amongst US shoppers last year revealed that consumers expect online orders to be delivered within three days. Equally, many consumers are willing to pay a premium for unlimited next day delivery, proving that time is certainly of the essence.

Outsourcing your order fulfilment can help provide your business with peace of mind, knowing that orders will be picked, packed and delivered to customers quickly and cost-efficiently. Now it is more important than ever for e-commerce businesses to ensure that they can meet the growing demands of customers, whilst also providing timely service.

Provide a bespoke customer experience

Perfectly presented and personalised packaging always has delighted consumers. COVID-19, however, has taken this priority to the next level. With many customers unable to see their family and friends, there has been a distinct increase in the number of delivered gifts and boxed subscription services sent to loved ones. The sending and receiving of personalised, bespoke packages soon became a significant part of lockdown life. With COVID-19 restrictions still ongoing, this trend is unlikely to change for the foreseeable future.

As a result, it certainly pays to choose an order fulfilment service with the ability to offer bespoke and tailored packaging. We are in an age where consumers want aesthetically pleasing deliveries which they can share on social media. A bespoke order fulfilment service ensures that your customers receive the quality and attention to detail which they expect during these unprecedented times.

Order fulfilment services can offer customised packaging and labelling to meet the needs of your intended market. Bespoke packaging solutions is the perfect way to enhance your customer experience during these uncertain times.

Provide a seamless customer journey

In addition to speediness and aesthetics, another key priority of e-commerce customers amid COVID-19 are businesses that can provide a stress-free service. With consumers working from home, adapting to the ever-changing COVID-19 restrictions, the need for ease has never been greater. An order fulfilment service with the ability to provide a seamless customer journey makes all the difference during the pandemic.

One of the biggest customer concerns regarding online purchases is concerning product returns. As an e-commerce business, it is vital that fulfilment is accurate and that goods remain intact during the picking and packing process. Choosing an order fulfilment service with a dedicated approach to picking and packing as well as an efficient returns management process, takes the stress away from your business and your customers.

Benefits of outsourcing order fulfilment summary

As COVID-19 continues to take its toll on a global scale, finding solutions that help your business to meet the needs of your customers, really is invaluable. If your business has seen a considerable demand increase as a result of COVID-19, outsourcing your order fulfilment could be an efficient option to help create:

  • Fast, efficient, cost-effective deliveries
  • Customised packaging to provide a bespoke customer experience
  • Stress-free returns management service to provide a seamless customer journey


If you would like to know if outsourcing your order fulfilment could benefit your business, please give us a call on 0121 326 7368 or contact us using the form below

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