COVID-19 has tremendously impacted the world of e-commerce. The pandemic has seen a dramatic upsurge in online sales as consumers favour the safety and convenience of shopping from home.
Within a struggling global economy, whilst an increase in online orders is incredibly positive, it also brings about its own set of challenges. How can businesses continue to generate growth whilst also efficiently meeting the needs of the current market?
As many e-commerce businesses looking to manage the sudden surge in online orders amid COVID-19, we take a look at the trends for 2020, which can help to encourage sustainable growth.
Fast website speeds
Fast website speeds are one of the most critical aspects of e-commerce growth. We all know that there is nothing more frustrating as a consumer than attempting to purchase on a lagging website.
With today’s fast-moving society, research has proven that buyers are unlikely to remain on a page which takes more than 5 seconds to load. With every lost second, consumers are one step closer to bouncing, leading to a potential loss in revenue and stunting business growth.
The aim of an e-commerce business should always be to provide your consumers with first-class user experience. Ensuring that your website is optimised to provide lightning fast website speed is a sure-fire way to help improve conversion rates.
Some aspects which can negatively affect an e-commerce website’s load speed are:
- Unreliable web host
- Large image sizes
- Inadequate CMS
- Broken links
- Too many redirects
Addressing some of the above issues can help improve page speeds of an e-commerce website and help businesses best serve today’s fast-paced generation.
Interactive online visuals
It’s no longer enough for e-commerce businesses to display a mediocre product image on their website. At the very least, images must be high resolution so consumers can inspect products intricately.
In the highly interactive age in which we live, online stores must go one step further to satisfy potential buyers when it comes to product reviews.
Today’s market demands catwalk videos and 360-degree visuals to enable the consumer to view all aspects of the product thoroughly. Consumers want the ability to view the product in all angles and to observe what it looks like in motion.
E-commerce businesses that can engage with the latest technology and provide consumers with a full viewing experience pre-sale are the ones that are likely to see advanced future growth.
Optimising for voice search
Consumers are no longer merely typing their queries into search engines. Data has revealed that more buyers are now searching for products via voice search.
So far, the most common items to be purchased via voice search appear to be household items and apparel. As more people rely on smart speakers at home, it’s estimated that the voice search trend will only continue to grow from 2020 onwards.
Currently, 40% of voice search results come from featured snippets. As a result, more e-commerce businesses are attempting to land featured snippets in a bid to dominate the realm of voice search.
It seems that significant future growth for businesses will rely on tech-savvy strategies to resonate with the ever-evolving shopping habits of consumers.
Retail today is all about personalised experiences. Consumers who are targeted and shown recommendations based off of their preferences are more likely to have a meaningful and positive online shopping experience.
There are many aspects which can help e-commerce businesses deliver a personalised experience to their consumers. Some of these include:
- Browsing behaviour
- Purchase history
- Personal data
Utilising each of these customised features can help businesses place relevant content in front of the user, as well as product recommendations and specific offers
An online experience which feels relevant to the individual consumer is more likely to result in repeat businesses and continued growth over the years.
Consumers have become incredibly attentive when it comes to order fulfilment. There is now an expectation that orders will be shipped and delivered within three days, many opting for next day delivery options.
Costly shipping and delayed delivery times are a significant trigger which can cause consumers to abandon carts. As a result, online businesses must be able to keep fulfilment on track.
More companies are now choosing to outsource their order fulfilment to ensure that consumer expectations are met. Businesses which can provide efficient and cost-effective shipping are more likely to see return customers and incline in future growth.
E-commerce growth trends for 2020 summary
There are many crucial growth trends which e-commerce businesses should pay attention to if they want to see an increase in sales both during and post COVID-19. The most significant growth strategies include:
- Optimise website for fast load speeds to avoid frustrated customers
- Include 360 product visuals and videos to give customers the best preview of your product
- Optimise for featured snippets to dominate voice searches
- Create a personalised online experience for your customers
- Ensure that order fulfilment is fast and cost-effective
E-commerce businesses that can utilise these trends can fully capture the interest of consumers of 2020 and beyond.
Could outsourcing your order fulfilment help you achieve your business growth goals? Please give us a call on 0121 326 7368.
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